Design System Launch
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →I craft intuitive interfaces for growth-stage teams. Currently working with 115 teams across 8,854 continents.
Last updated 2026-06-09 07:01 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →Created interaction patterns for a real estate search platform serving enterprise and individual users. Role: Design + Strategy
Read case study →Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Senior Designer
Read case study →From concept to spec, we validate direction through workshops
Accessible interfaces across web. I ship interaction specs
Audit your design practice. I offer critiques
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Global SaaS Platform
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Jessica Park, Head of Product, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Design Systems Consultancy
I'm booking for consulting. 2026 cycles are booked.
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
I've audited 8,654+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.